Friday, 3 February 2012
Q3-Feedback
http://prezi.com/_qfli5qhrief/q4-what-have-you-learnt-from-audience-feedback/
This is our prezi evaluation for our final feedback.
This is our prezi evaluation for our final feedback.
Tuesday, 31 January 2012
Q4-New media in your R&P, production and evaluation?
We used many forms of new media when constructing, producing and also in the evaluating our products. This technology enabled us to display and present our stages and also edit and record our products. Without these technologies we wouldn't of been able to achieve the products that we did. (Click on the images to enlarge them.)
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| -Jack- |
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| -Jack- |
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| -Jack- |
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| -Jack- |
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| -Jodie- |
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| -Jodie- |
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| -Jodie- |
Friday, 27 January 2012
Goodwins Analysis of our Music Video
Intro & Genre
The band that we made the video for are called FranKo and they are a pop rock band from south London and stereotypical videos of the pop rock genre would be of the band performing together also individually. The editing would also be cut to the beat to carry the momentum of the music and it would also build up to the chorus sections. I think that our music video doesn't break these conventions as it is a performance based video and is also cut to the beat this should help us gain more of an audience because they will liken our video to already exiting ones of a similar genre. Our video also involves a story which is also commonly seen in the similar genre music videos such as the video to The Panic At The Disco song 'I Write Sins Not Tragedies' which contains a narrative along with the performance. I think that the narrative is a nice addition to our video because it adds more of a personality to the band and this will be appealing to the new target audience.
Relationship between lyrics and visuals
There is an obvious relationship between the lyrics and visuals in our video as the song title and the chorus emphasize the words night time and the videos performance and narrative is set in the woods in the night time which is a direct link. There are other more subtle connections between the lyrics and what you see on the screen such as the sense of hyper reality in the video and also in the lyrics because in the lyrics the band say such things as "when the ceiling hits the floor" and in the video the audience see the band being woken from there dead state and then performing as zombie like creatures which is on the same level of hyper reality as lyrics which shows an equal level of oddness. I think that there is enough of relationship between the visuals and lyrics that the you can tell the video is linked to the song but not to much that it seems like the video is following the songs every word.
Relationship between music and visuals
We have created a definite relationship between the music and what the audience sees on the screen. The way reason for this is in the editing process we cut the video to the beat. Using multi-clip editing we could cut the film along with listening to the track so this gave us a more accurate chance to cut to the beat and this helped give the video more movement. Especially when we could cut the video faster in the chorus sections to give it more emphasis and then also towards the end where the beat is the most prominent. The colours in the videos also represent the genre because darker colours normally represent a heavier sound of rock and this is quite a heavy song and I think that the dark colours say to the audience that they do make heavy music. This means that without even listening to the track the audience would be able to tell that is it rock music.
References to the notion of looking/eyes
There are several notions of looking in the video such as the band looking into the camera when they are performing and also the girl creature character looking into the camera whilst she is killing off the band members. This hints that the characters know that they are being filmed which is an example of post modernism because they know that they are in a music video. This is a way that the band can connect with the audience because by looking at the camera they are personalizing themselves with the audience. The eye contact is also a way of making the girl character seem more intimidating by looking at the audience she makes them feel uncomfortable and this makes the video seem more professional in the way that characters are presented.
Intertextual References
There no intertextual references in the video because we feared this would make the video seem less professional.
How we plan to present this... We plan to present this in the green screen presentation where me and Jodie talk infront of the video and pick out key parts.
The band that we made the video for are called FranKo and they are a pop rock band from south London and stereotypical videos of the pop rock genre would be of the band performing together also individually. The editing would also be cut to the beat to carry the momentum of the music and it would also build up to the chorus sections. I think that our music video doesn't break these conventions as it is a performance based video and is also cut to the beat this should help us gain more of an audience because they will liken our video to already exiting ones of a similar genre. Our video also involves a story which is also commonly seen in the similar genre music videos such as the video to The Panic At The Disco song 'I Write Sins Not Tragedies' which contains a narrative along with the performance. I think that the narrative is a nice addition to our video because it adds more of a personality to the band and this will be appealing to the new target audience.
Relationship between lyrics and visuals
There is an obvious relationship between the lyrics and visuals in our video as the song title and the chorus emphasize the words night time and the videos performance and narrative is set in the woods in the night time which is a direct link. There are other more subtle connections between the lyrics and what you see on the screen such as the sense of hyper reality in the video and also in the lyrics because in the lyrics the band say such things as "when the ceiling hits the floor" and in the video the audience see the band being woken from there dead state and then performing as zombie like creatures which is on the same level of hyper reality as lyrics which shows an equal level of oddness. I think that there is enough of relationship between the visuals and lyrics that the you can tell the video is linked to the song but not to much that it seems like the video is following the songs every word.
Relationship between music and visuals
We have created a definite relationship between the music and what the audience sees on the screen. The way reason for this is in the editing process we cut the video to the beat. Using multi-clip editing we could cut the film along with listening to the track so this gave us a more accurate chance to cut to the beat and this helped give the video more movement. Especially when we could cut the video faster in the chorus sections to give it more emphasis and then also towards the end where the beat is the most prominent. The colours in the videos also represent the genre because darker colours normally represent a heavier sound of rock and this is quite a heavy song and I think that the dark colours say to the audience that they do make heavy music. This means that without even listening to the track the audience would be able to tell that is it rock music.
References to the notion of looking/eyes
There are several notions of looking in the video such as the band looking into the camera when they are performing and also the girl creature character looking into the camera whilst she is killing off the band members. This hints that the characters know that they are being filmed which is an example of post modernism because they know that they are in a music video. This is a way that the band can connect with the audience because by looking at the camera they are personalizing themselves with the audience. The eye contact is also a way of making the girl character seem more intimidating by looking at the audience she makes them feel uncomfortable and this makes the video seem more professional in the way that characters are presented.
Intertextual References
There no intertextual references in the video because we feared this would make the video seem less professional.
How we plan to present this... We plan to present this in the green screen presentation where me and Jodie talk infront of the video and pick out key parts.
Combinations of our Ancillary Products
What we find effective for all three of our ancillary products are that they all have a dark personality which keeps the music video in tone with the website and digipak, as they all share the same font, logo and style of photos. Some photos appearing on the website have included the background imagery from the digipak to combine with the website. The members of the band also appear on all 3 products in the same style of clothing without putting the lead singer in the spotlight. This gives each member the equal amount of publicity for the fans as they may prefer one to another. Another element which is effective is that whilst creating our ancillary products, we were gaining influence off other major bands and also our chosen band FranKo. We kept their style from their website of being one home page full of the main features and styled our website on Wix similarly but spaced out instead of appearing crammed onto one page..........
Thursday, 26 January 2012
Final Feedback Questions
When getting our final feedback we decided that we would get several different focus groups in and record them answering different questions about what they like about the video and also what they think could be improved and what image they got of the band from video and the other products. These are questions that we will get members of the focus group to answer after they have viewed the video:
Friday, 20 January 2012
Final Website
This the final published webpage that we created for our band FranKo.
www.wix.com/jckthornton7/frankomusic
www.wix.com/jckthornton7/frankomusic
Target Audience Profile
When looking at similar bands we chose to look at All Time Low an american, pop punk band who share the same target audience as our band, Franko.
We started off looking at their MySpace page, a website used by all mainstream, current and unsigned artists to promote themselves to the public.
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| They have a very large group of fans following them on Myspace |
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| Updating their current location and keeping their fans up to date with the schedule for their performances |
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| include a USA and UK store showing they market in both countries. |
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| Tour Dates are set out clearly showing which shows are still available and which are sold out |
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| bio about each member |
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| streaming their current single and video to promote and advertise. |
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| also streams a chosen playlist with all big hits from the band. |
Then we went on to look at their twitter page which didn't include as much about the band but allows the members/crew to update their followers on the latest information about tour dates, singles & albums release dates etc. Since twitter is becoming one of the two most popular social networking sites, fans have so many ways to access their page, for example twitter can be installed onto mobile phones so fans can check in with the band to see the latest information.
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| Again All Time Low have many fans following them on twitter |
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| adding a link in their bio to their official website would direct followers to their merchandise, tickets for tours, promos and advertisements reeling in potential customers |
Another nationally used social network is Facebook where millions of users pass on information to their friends who pass it on to their friends and so on, so its no wonder All Time Low again have this many followers on facebook which again can be used to inform fans when upcoming shows are, where they're going to tour and generally what the band are doing themselves.
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| Much alike their Myspace page, All Time Low have a streamed playlist available on their facebook page. |
Wednesday, 18 January 2012
Remaking of our Digipak
We had both worked together on this and thought maybe a screen recording would be the easiest way to present our skills on Adobe Photoshop.
Editing done by Jodie. (50ish minutes of recording fit into 2:54)
Editing done by Jodie. (50ish minutes of recording fit into 2:54)
Digipak Feedback
After asking a group of teenagers what they thought of our digipak, these are the responses we had received.
- That we needed to redo the spine for the inside of our digipak
- Spaces between the names were essential as some couldn't read their names
- They were very fond of our production company logo and that it suited our type of band
- That we had included all of our band and not just singled anybody out or had gotten a different person in to pose
- The FranKo logo stood out well against the design of the digipak
- The fact the theme was in black, white and grey suggested a rock genre to them
- They approved of the instrument image on the inside of the case
- They thought maybe we could add a subtle amount of colour just to make it stand out.
- The front cover reminded them alot of the 'Kings of Leon' cover
- the them suggested a playful and relatable approach
After considering all of our feedback we had looked back at some of our evaluation questions and had decided that maybe it was best we came up with another digipak design. We had already prepared for a few other designs and thought that since the digipak was the ancillary product which stood out from the flowing theme, we should create one which would maybe fit in better.
Group Meeting 18/01/12
Summarising the beginning of January:
After looking at all the feedback on our music video, we then asked for some feedback on our ancillary products, mainly our Digipak. What we got back was mostly positive and a few points were raised about the recurring theme of our our products combined. The people we had asked (ages ranging from 16-18) said that the music video and website were both very in touch with each other however the digipak needed to be tewaked in order to fit in.
This was something we had discussed recently after re-editing our website and we've been thinking of changing the design of our digipak and darken out the colour scheme and keep away from becoming too much alike 'King of Leons' album 'Only By The Night's front cover. We have been discussing new ideas ever since and come up with a few initial thoughts.
We have also been busy preparing for our Evaluation Presentation for all 3 ancillary products, we have both made separate notes over our time away from the academy and we are now currently putting together our presentation.
After looking at all the feedback on our music video, we then asked for some feedback on our ancillary products, mainly our Digipak. What we got back was mostly positive and a few points were raised about the recurring theme of our our products combined. The people we had asked (ages ranging from 16-18) said that the music video and website were both very in touch with each other however the digipak needed to be tewaked in order to fit in.
This was something we had discussed recently after re-editing our website and we've been thinking of changing the design of our digipak and darken out the colour scheme and keep away from becoming too much alike 'King of Leons' album 'Only By The Night's front cover. We have been discussing new ideas ever since and come up with a few initial thoughts.
We have also been busy preparing for our Evaluation Presentation for all 3 ancillary products, we have both made separate notes over our time away from the academy and we are now currently putting together our presentation.
Monday, 16 January 2012
Thursday, 12 January 2012
Construction of the Website Pt.2
When we had completed the first draft of our webpage. We then got feedback from the target audience from around the local area and they all said that our webpage lacked a main banner or image that introduced the whole band and also there title. So Jodie created a banner design that would cover the top of the webpage.
We also had the idea of adding in links to the band members individual social networking accounts. This gives the audience a chance to see what they are like personally and will attract more of an audience.
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| As you can see this banner design is affective because it has images of the band members and also the band name. This gives the audience a chance to look at the whole band when they first load up the site. I made the link buttons big this makes them stand out more so that the audience will have a greater chance of seeing them and using them. |
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| We also made the button design 3D because we thought this looked more professional. |
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| This the connect box that we designed for the website. This is designed so that the target audience can follow the individual band members and personalise with them. We already had the photos from the shoot that we did but Jodie put the images together and gave them to me. This is where I uploaded them and gave them different coloured Twitter icons, I gave them different colour ones so that they seemed more individual. |
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| This is the construction of the connections item. (Creating the links.) |
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