Getting Feedback Pt.2

When we finished the rough cut (4th Draft) of the music video we decided to broaden the way we got feedback and we did this by posting it on several social networking sites so that we could get as many different forms of feedback possible.

This is FranKo's Facebook page that as you can see it fronted with the album cover. On the wall is the link to the YouTube video along with a comment asking for feedback and also advertising there new album.  

This is a screenshot of a Facebook timeline and as you can see our post is working properly.

This the FranKo Twitter account that we have created for the band. We have also posted the link on this networking site and asked for feedback.

Franko - Night Time 4th Draft

First draft of digipak

After finishing the first draft of the design of the digipak, we printed it off and got one of our band members to model with it.

Day for Night Effect

We said in the planning stages of our video that we where going to shoot in the day even though our video is set at night and then using both camera settings and editing techniques we would make it look like the video was shoot at night. When it came round to adding the effects onto the clips when we where editing we had to think about how we wanted our video to look because we didn't want to add to many effects onto to clips. A side effect of this could be that the clips comes out to dark or that they become to complex because of all the filters that are layered over the clip. The main way that we controlled the day for night effect is through colour correction which is a tool which lets you change and distort the colour of the clip. The issue that I ran into when doing this was that I could apply the the colour correction to every single clip at once but seeing as every single clip had different lighting I had to go through them all and tweak the colour correction so it suited the individual clip and made it seem like it was night.  

This is the colour correction panel and allows you to distort and tweak the colour on individual clips.  

Group Meeting 12/12/11

Todays group meeting we finalised the effects for our video and sorted out our website. We are currently still designing our page, and adding in more cd covers to pose as FranKo's EPs. We decided that we would add in another FranKo track and design its own individual EP cover so that the audience could listen to there previous work. We also discussed how where going to get more feedback for the 4th draft of our video. We talked about using social networking sites to gain more feedback from a bigger range of people and we had already set up a Facebook and Twitter account. So once we had exported the the 4th draft we would upload theses and ask for feedback.

Construction of the Website

We decided to construct the website on Wix.com which is an online website creator and is a simple way to construct webpages because it has ready to use templates and also easy editing tools. Once we had picked the template that we found on the band template section we opened up the edit page and started to create FranKo's page. We found an issue as soon as we had started editing and this was that we couldn't upload any images inside of school as the servers had ban this function so we had to do this when we where at home or using another connection. So first we started on the tour section of the page where we had to create both venues and also dates. The dates would have to put in would have to be relevant to when the album release is because the whole point of the tour is to promote the album and encourage the audience to buy it. Even though this isn't the case in the music industry at the moment because of increase of illegal downloading which means that all the money is being made from live performances and shows. We then based our dates on the album release date and found venues that would suit our target audience.

These are the dates and venues that we decided on. 

We also decided to make our webpage fully connective so we added in social network buttons that would be linked to FranKo's Twitter, Facebook and Myspace pages.

These are networking buttons that we have added to the page. 

This is our webpage in progress. As you can see we are adding in the written details first and then working on the design.

Getting Feedback

We had received feedback from our peers on the first draft of our music video and we had improved a pon any mistakes that we had made. We where then ready to send off our second draft of the video to receive more feedback so that we could improve it even more. This time we discussed getting feedback on a wider range so that we didn't just get people from within school commenting on our video. To get this feedback I decided on using user generated content and filtering to gain more feedback and in quicker time. The site that I decided to use was a site called Reddit.com which is a user generated filtering site where users can either up or down vote. I thought this would be an effective site to get feedback on so I uploaded the video to YouTube and then posted it on Reddit and asked for feedback.

Here is a screenshot of the link that I posted on Reddit. No one has commented on it as yet though. 

Group Meeting 5/12/11

In todays group meeting we discussed final effects for our music video, and asked our peers for feedback on our first draft. These were some of the comments we received from our peers.

We have taken these suggestions on board and we are currently tweaking the video to improve these qualities. We also talked about posting our video on several different user generated filtering sites so that we could receive more feedback from a range of people. This would help us improve our video and make it as professional as we can. We also talked about the website design as now we had a digipak design and we could match this up and integrate it with our website.  

Digipak first draft, digital

Digipak - Putting it Together

changing the design to fit the theme

and again...

redesigning the logo because of how pixelated it got.

arranging the logo so it wouldn't interfere with the song titles.

Adding in the barcode, bands actual website, the recored company and our production logo.

Changing the background so that the image fits the theme of the digipak.

using one of thew images taken from the "photoshoot with danny and charles"

deciding the image in red didn't suit the theme.

sorting the spine out.

Introduction Banner

When designing our music video I thought that I would put the title of the song in so that the viewer knew what song they where listening to and also the name of the band. I looked at several different music banners from across several different channels that play to our target audience and decided on a look for my banner. I decided to use bright colours and also to incorporate the MTV Rocks logo because this is an example of a channel that would air our music video and appeal to our target audience. To make this introduction banner I chose to use the program Motion which is made by Apple and I chose this program because I already had an understanding of how to use it and you can incorporate it with Final Cut Pro as they are both made by Apple. First I made the banner box where the track name is displayed and I made this in Adobe Photoshop as I knew how to use this already and I created a box and added a brush stroke over it to make it seem more textured. I then added in the text over the top of the box and saved it as a JPEG file. From here I could then simply drag it into Motion and add the animation to it and this wasn't a complicated animation I got the image to move slowly into frame from the bottom. I then saved this as a Quicktime movie and I could then import this straight into our Final Cut project.

Motion the program I used to create the animation. 

This the introduction banner that I made on Photoshop that will appear at the beginning and end of our music video.

Moodboard for Music channels

This moodboard shows the channels we think would play our band's songs and videos. It gives us a variety to chose from when we're creating our introduction banner.

The Video (1st Draft)

This the first draft of our music video that we will improve upon when we get feedback from mentors and peers. 

Digipak - The Spine

For the Spine of the digipak, we looked at how we could display the text and how we would position it.
 This is a screenshot of me experimenting with the different scales and styles. Since the franko logo we used seemed to pixelate when I reduced the size, I took it upon myself to recreate it by using a different font and editing it to look almost exactly identical.

Digipak Template