This is an example of a conceptual music video because it has no direct story but it is linked to the the song. It is linked to the song because the dance is in time with the music and because choreography is linked to the lyrics. An example of this in the video would be when the line 'Who can tell what magic spells we'll be doing for us' is sung in the song JK who is dancing in the video acts as if he is pulling a chair towards him as if he is using magic. But this video isn't copying the lyrics word for word it is very much based on the theme of 'Virtual Insanity' this is portrayed by the floor moving and by animals being added into the video and throughout the video it seems to get more and more insane along with the song itself. But then it calms down at end when the song does so this video is also showing the tempo and pace of the song through the objects that are used.
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