Goodwins Analysis of our Music Video

Intro & Genre 
The band that we made the video for are called FranKo and they are a pop rock band from south London and stereotypical videos of the pop rock genre would be of the band performing together also individually.  The editing would also be cut to the beat to carry the momentum of the music and it would also build up to the chorus sections. I think that our music video doesn't break these conventions as it is a performance based video and is also cut to the beat this should help us gain more of an audience because they will liken our video to already exiting ones of a similar genre. Our video also involves a story which is also commonly seen in the similar genre music videos such as the video to The Panic At The Disco song 'I Write Sins Not Tragedies' which contains a narrative along with the performance. I think that the narrative is a nice addition to our video because it adds more of a personality to the band and this will be appealing to the new target audience.   

Relationship between lyrics and visuals 
There is an obvious relationship between the lyrics and visuals in our video as the song title and the chorus emphasize the words night time and the videos performance and narrative is set in the woods in the night time which is a direct link. There are other more subtle connections between the lyrics and what you see on the screen such as the sense of hyper reality in the video and also in the lyrics because in the lyrics the band say such things as "when the ceiling hits the floor" and in the video the audience see the band being woken from there dead state and then performing as zombie like creatures which is on the same level of hyper reality as lyrics which shows an equal level of oddness. I think that there is enough of relationship between the visuals and lyrics that the you can tell the video is linked to the song but not to much that it seems like the video is following the songs every word.

Relationship between music and visuals
We have created a definite relationship between the music and what the audience sees on the screen. The way reason for this is in the editing process we cut the video to the beat. Using multi-clip editing we could cut the film along with listening to the track so this gave us a more accurate chance to cut to the beat and this helped give the video more movement. Especially when we could cut the video faster in the chorus sections to give it more emphasis and then also towards the end where the beat is the most prominent. The colours in the videos also represent the genre because darker colours normally represent a heavier sound of rock and this is quite a heavy song and I think that the dark colours say to the audience that they do make heavy music. This means that without even listening to the track the audience would be able to tell that is it rock music.

References to the notion of looking/eyes
There are several notions of looking in the video such as the band looking into the camera when they are performing and also the girl creature character looking into the camera whilst she is killing off the band members. This hints that the characters know that they are being filmed which is an example of post modernism because they know that they are in a music video. This is a way that the band can connect with the audience because by looking at the camera they are personalizing themselves with the audience. The eye contact is also a way of making the girl character seem more intimidating by looking at the audience she makes them feel uncomfortable and this makes the video seem more professional in the way that characters are presented.

Intertextual References
There no intertextual references in the video because we feared this would make the video seem less professional.

How we plan to present this... We plan to present this in the green screen presentation where me and Jodie talk infront of the video and pick out key parts.