Evaluation Question 1- Notes

Screenshot 1.

• As you can see the title banner pops up at the start of the song which displays the title of the song and the artist. It also contains the MTV Rocks logo and this hints at our target audience because when they see the logo they will want to listen to the song and watch the video. 
• At the beginning of the video you don't see anyone and this adds enigma and makes the audience wonder what the band look like.    

Screenshot 2. 

• In the second screenshot you can see that we have started introducing members of the band by showing them in a mid close up shot. This lets the audience see and remember there faces. 

Screenshot 3. 

• This one of the narrative parts of the video as you can see because the band member isn't carrying an instrument. 
• He is also alone in this shot which signifies that he is going to be taken. This shot has also got a filter over it which makes the shot look different and we have put this filter over all the narrative parts so that they are recognisable. 

Screenshot 4. 

• This the guitar solo shot and we flick between two types of shots that are the same the in different environments and this makes it seem like the background is moving and not him. I haven't seen this in any music video and think this is a unique feature of our video. 

Screenshot 5. 

• The shot in screenshot is one that we use several times throughout the video. This is a powerful shot because it shows the true terror of the femme fetal character and also how there is some light behind her character because this is the brightest shot in the whole video. 

Screenshot 6. 

• This screenshot happens during the breakdown piece of the music which means that we had to slow down the pace of the video and we did this with overlaying moving images over eachother. This gives the video a dizzy effect and we thought this suited the song. Many other videos did inspire us to use this technique like Adele's video for Chasing Pavements.   

Screenshot 7. 

•  This a screenshot is from the last chorus and as you can see all the characters have changed and this is obvious because of there make up and the way the shots have been darkened even more so that the audience can tell they are getting more evil.  

Screenshot 8. 

• As you can see the banner appears at the end of the video to just like it would on a television program. This makes the video seem more professional and will attract the target audience more towards watching the video and getting hooked by the song. 

Screenshot 9. 

• This is the shot that ends the video and as you see all the characters are in the same frame and this allows the audience to see all the band together. It also eliminates all the mystery that is built at the beginning.