Case Study- All Time Low

Jack
1. The record label that is behind 'All Time Low' is called Interscope Records who are very mainstream label this means that they are not suited towards one genre but instead gather artists from a range of genres with the intent of getting chart toppers. There aim is to take the act and sell them to a variety of audiences this will give the chance of being more successful.

This are just some of the artists that Interscope Records sign. 

2. The function of 'All Time Low's' website is to advertise the artist through the band blog which is updated weekly with both videos and images. This personalises with the fans directly. It also has a tour guide function that shows when and where they are playing shows this gives the audience the chance to find out where they are playing. There website also contains a media player plays there previous music videos and music. They also have a running theme throughout the website which sets the image for the band.

3. From the website I have gathered the the brand identity of 'All Time Low' as a trendy band who are up to date fashionably but they also have there own quirky fashion sense. They are also marketed as social party boys who have a lot of fun. I can tell that they are branded as this because in there music videos they are seen joking around with friends and also they are socialising.

4. The target audience for 'All Time Low' is females between the ages of 15 to 17 years old. The evidence to support this is the fact that in most of there music videos they are shown with young girls and this is a clue by the marketing to what they want there target audience to be. They attract there target audience by dressing in a quirky way which makes me them stand out because they are unique. They also dress in light colours which makes them look less threatening and more feminine to appeal to females.

All Time Low and their quirky fashion sense.

Jodie
5. There website is designed to appeal to the target audience because of the way it is designed the colours used are red, black and white. This red can represent love because of love hearts that are stereotypically drawn by teenage girls. They also have a house font that runs through the whole website this font has been designed so it looks cartoony and like a teen has drawn it and teens will be able to relate to this aspect. There website is also fully connected with several different social networking sites this makes it easy to share there information with friends.

There website house font. 

6. The marketing strategies behind 'All Time Low's' website is an accesible one. They do this by linking their site up with several different social networking sites so that its easy to share there blog entries and videos with friend using such sites as Twitter or Facebook. They also have a blog system set up on their website in the which the band post a personal blog entry every week and this makes them seem more relatable and more like normal guys.

An example of how 'All Time Low's' website is linked up with several different social networking sites. 

7. They have many different options to buy content on 'All Time Low's' website. The main of this being the official store where fans can buy merchandise straight from the website. This is useful as it has easy access and the customer would know that the store is legal. They also have links to 'All Time Low's' itunes store which contains a library of music that can be purchased online. They also have a special fan club called 'The Hustler Club' in which you get a package of band merchandise and also you get a chance to buy tickets before they go on public sale. This a membership so the customer would have to pay monthly.

'All Time Low's' official store page.