References and Inspiration: Music Videos

We have had many inspirations from previous successful music videos and these have helped us create are own unique narrative and design. One of these music videos was Robbie William's 'Rock DJ' where in it her appeared dancing for a group of girls. This video inspired us to add a femme fetal character into our video because this would appeal to our target audience. In this video Robbie Williams is show as being outnumbered by woman who are stereotypically show in videos as being pieces of meat. But in this video the whole concept is flipped so the male is show as being a sexual object instead. At this time we where still thinking of an idea of what/who could be our monster in the video and how this could relate to our target market. When we saw this video in a lesson we discussed the idea of having a femme fetal in our concept and agreed this would be a viable option as this would both relate to the lyrics and also appeal to our target audience as they would feel empowered by a woman taking the lead.